Academic & Research

About this service

Digital and media content translation covers a very wide range of content types with different requirements. A website homepage that converts in English may not convert in Italian if directly translated, because Italian buying conventions, directness levels, and content density expectations differ from English. App UI translation has character limit constraints and context requirements. Video scripts need to match the timing and tone of the visuals. Social media content needs to work within the platform conventions of the target market, which differ from English-language conventions.

We approach digital content translation as an exercise in market adaptation as much as language conversion. For website copy, we review the conversion objectives before starting and adapt the content for Italian audience expectations rather than producing a literal equivalent. For app UI localisation, we ask for screenshots or context access before starting, because translating strings without context produces technically accurate text that frequently fails in use.

Italian is the primary target language for most of our digital and media work, but we also handle French, German, Spanish, and other European languages through the same specialist network. For brands entering multiple European markets simultaneously, we can coordinate translation across language pairs with a consistent brief and glossary.

Services include website homepage and landing page copy, product and service page descriptions, blog and editorial content, social media content and editorial calendars, app UI strings and help centre content, video scripts and podcast content, email marketing content, and digital advertising copy.